Monday, April 27, 2015

Fender Guitar Sales Figures 1966

Here are Fender sales figures from 1966 included in Tom Wheeler, The Fender Archives: A Scrapbook of Artifacts, Treasures, and Inside Information (Milwaukee: Hal Leonard, 2014), p. 69. If you are really into Fender history and memorabilia this is a great book. The sales figures for electric guitars and basses are really interesting considering the usual perception of what the most popular Fender models were and are today. Most striking is the number of Mustangs sold, but also that Jazzmaster and Jaguar sales were not too far behind Stratocasters and Telecasters. Although Wheeler doesn't indicate this, I assume that "Specials" include custom finishes, gold hardware, binding, etc.


Quantity
Total Quantity
Amount
Total Amount
Jazzmaster
Regular 2254

380,241.23


Specials 1125
3379
169,514.69
549,755.92
Jaguar
Regular 2680

494,921.80


Specials 1416
4096
275,094.79
770,016.59
Stratocaster
Regular 3424

467,412.61


Specials 1955
5379
276,539.65
743,952.26
Telecaster
Regular 3174

319,875.40


Specials 1054
4228
107,163.46
425.038.86
Esquire
Regular 77

6,395.67


Specials 39
116
3,480.86
9,876.53
Telecaster Custom

100

11,648.86
Esquire Custom

5

491.30
Jazz Bass
Regular 3226

428.492.56


Specials 1522
4748
212,432.70
640,925.26
Precision Bass
Regular 4526

500,638.51


Specials 1914
6440
220,831.08
721,469.59
Bass VI

41

6,596.80
Mustang Bass

657

61,321.71
5 String Bass

253

39,957.62
12 String Electric

2593

442,255.10
Mustang

17,788

1,630,380.09
Duo Sonic

2961

229,278.50
Musicmaster

4384

275,740.10
 Mandolin

104

8,513.66

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