Fender Guitar Sales Figures 1966

Here are Fender sales figures from 1966 included in Tom Wheeler, The Fender Archives: A Scrapbook of Artifacts, Treasures, and Inside Information (Milwaukee: Hal Leonard, 2014), p. 69. If you are really into Fender history and memorabilia this is a great book. The sales figures for electric guitars and basses are really interesting considering the usual perception of what the most popular Fender models were and are today. Most striking is the number of Mustangs sold, but also that Jazzmaster and Jaguar sales were not too far behind Stratocasters and Telecasters. Although Wheeler doesn't indicate this, I assume that "Specials" include custom finishes, gold hardware, binding, etc.

	Quantity	Total Quantity	Amount	Total Amount
Jazzmaster	Regular 2254		380,241.23
	Specials 1125	3379	169,514.69	549,755.92
Jaguar	Regular 2680		494,921.80
	Specials 1416	4096	275,094.79	770,016.59
Stratocaster	Regular 3424		467,412.61
	Specials 1955	5379	276,539.65	743,952.26
Telecaster	Regular 3174		319,875.40
	Specials 1054	4228	107,163.46	425.038.86
Esquire	Regular 77		6,395.67
	Specials 39	116	3,480.86	9,876.53
Telecaster Custom		100		11,648.86
Esquire Custom		5		491.30
Jazz Bass	Regular 3226		428.492.56
	Specials 1522	4748	212,432.70	640,925.26
Precision Bass	Regular 4526		500,638.51
	Specials 1914	6440	220,831.08	721,469.59
Bass VI		41		6,596.80
Mustang Bass		657		61,321.71
5 String Bass		253		39,957.62
12 String Electric		2593		442,255.10
Mustang		17,788		1,630,380.09
Duo Sonic		2961		229,278.50
Musicmaster		4384		275,740.10
Mandolin		104		8,513.66

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